![]() Seemingly simple, this phenomenon may turn out to be complex, as one tries to explain why one product catches on, while a different one does not, and why some ideas ignite thousands of people, while some pass unnoticed. ![]() One of the aspects of this transformation is how certain things are discussed more than other things. ![]() In the modern world, during the information age, as communication becomes more and more important for every aspect of individual lives as well as historical processes, there is a growing recognition of the need to study and pay special scholarly attention to how communication is transforming. ![]() Berger attempts to explore these mechanisms closer. ![]()
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